All Moves
#06 Quick

The Real World Hook

Openers - The Setup

Drop It When

You need to show that an abstract skill actually gets used by adults.

Try Saying

Here's where a real person uses this exact skill.

The Move

1.

Give one concrete, current example.

2.

Walk through how the skill solves it.

3.

Ask: "Where else would someone need this?"

How You Know It Is Working

"Wait, that's actually useful."

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#05 The Connection Bridge

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#07 The Personal Stake